Super Save Group
Proudly Serving Canadians Since 1977
We revamped Super Save Group’s website with perfect PageSpeed scores, WCAG 2.1 AA compliance, and optimized SEO for enhanced user experience.
Project Scope
- Information Architecture (IA) Design
- Content Restructuring & Optimization
- Technical SEO
- WordPress Development
- Website Care Plan
Project Background & Objectives
Super Save Group had a website that was stuck in the past—slow, broken, and doing absolutely nothing to support their massive, multi-service operation. Their audiences are diverse, and their old site wasn’t guiding anyone anywhere. Whether it was a homeowner hunting for a waste bin, a driver trying to find the nearest gas station, or a job-seeker exploring career opportunities, nobody had a clear path forward. The mission? Build a strong, modern, highly functional website that speaks directly to each user group and gets them exactly where they need to go, and fast.
Strategy & Concept
Our approach focused on creating a clear and intuitive site structure to accommodate Super Save Group’s diverse clientele. We organized content by divisions and service categories, implementing a comprehensive mega menu for easy navigation. The redesign also prioritized SEO optimization, including an extensive redirect strategy for legacy pages. To ensure everyone can use the website, we made the site fully WCAG 2.1 AA compliant, enhancing accessibility for all users.
Performance
We set a new standard in performance. PageSpeed Insights now has near perfect scores: in the 90s for mobile and desktop performance, accessibility, best practices, and SEO. We didn’t just raise the bar; we vaulted over it.
Outcome & Results
The redesigned Super Save Group website stands as a testament to effective digital transformation. With its intuitive navigation, optimized content structure, and enhanced user experience, the site now effectively serves Super Save’s diverse clientele, from residential to commercial and industrial sectors. The perfect PageSpeed scores and WCAG 2.1 AA compliance demonstrate our commitment to both performance and accessibility.
This new digital platform not only showcases Super Save Group’s comprehensive service offerings but also positions them for improved online visibility and engagement. The streamlined user journeys and robust SEO foundation are poised to drive increased inquiries and conversions across all service categories.
‘Wow‘, Is That Website Really Mine?
From Website Worries To:
You deserve a website you can be proud of.
Go on, book a time to chat with me or shoot us an email.
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