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Numbers Cabaret

Vancouver’s Oldest Gay Bar

Learn how we brought Vancouver’s iconic gay bar online, creating a vibrant, inclusive space that celebrates community and connection.

Project Scope

  • Content Strategy
  • WordPress Development
  • Website Care Plan
Visit the Website
Website screenshot of numbers.ca

Project Background & Objectives

Numbers was feeling the pinch of time. Their website was as dated as a disco ball in a smartphone era. The heartbeat of Vancouver’s nightlife needed a digital facelift.

Numbers aimed to not only revitalize their online presence but also to create an engaging platform that reflects their dynamic, diverse, and inclusive ethos. They wanted their patrons, both LGBTQIA2S+ and straight allies, to find a virtual space as welcoming and lively as the physical bar itself.

Strategy & Concept

Armed with Numbers’ existing brand elements–logo, some content, and show-stopping photography–we set out to capture the bar’s spirit in pixels and code. Our blueprint was to build a WordPress-powered site that radiated inclusivity and excitement, just like Numbers itself.

Incorporating a color scheme that echoed the energy inside Numbers’ walls, we built a site that keeps patrons effortlessly connected to what’s happening at the club. The website doesn’t just inform, it invites visitors to explore what makes Numbers a staple of Vancouver’s social scene.

Performance

Leaving their old web persona in the dust, we rocketed Numbers into the modern age with impeccable performance. That’s right, we’re talking high 90s to 100s across the board in performance, accessibility, best practices and SEO. Our digital craftsmanship shone through, reflecting our dedication to creating an online experience as seamless and enjoyable as a night out at the bar.

Four green circles, each displaying "100," are labeled as Performance, Accessibility, Best Practices, and SEO, respectively

Outcome & Results

Brimming with personality, the new Numbers website is now a digital hotspot. Visitors can effortlessly browse upcoming events, peruse the drink menu, and even plan their special events by booking the venue online. We transformed their dated website into an on-brand, engaging hub that serves its community with pride.